About Nick Nick is the Chief Creative Officer at Initiative. His expertise lies in leading creative execution across all media. He joined in in 2015 after advancing creative integration at FleishmanHillard and content development at Grey NY, and currently works with Amazon, Miller Coors, Carl's Jr and Unilever, among others. At FleishmanHillard, Nick developed fully-integrated campaigns for clients such as AT&T, Cadillac, Hyatt, Chobani and API. At Grey, Nick was part of the senior leadership team and helped create the world-famous E*Trade "Baby" campaign. The spots topped critic and viewer lists for best commercials of multiple Super Bowls, won awards for best ads of the year, and were viewed online by millions. Nick has overseen every level of creative production, from tentpole work on billion-dollar brands to award-winning, micro-budgeted social media projects. Major highlights include campaigns for Canon, Captain Morgan, Penguin Books, Febreze, NFL, Ketel One, and DirecTV. His concept to market the novel "Thirteen Reasons Why" through social media helped drive the book to #1 on the NY Times Bestseller list and a Silver Lion at Cannes. He has also received Lions for his work with the NFL and Febreze, as well as Gold in Branded Content for the groundbreaking, community-generated narrative film, "Beyond the Still". The movie premiered at the 2011 Sundance Film Festival, where Nick was onsite to help create and launch Lance Weiler’s transmedia project "Pandemic 1.0". For NY/NJ, Nick helped win the bid for Super Bowl XLVIII. And his brand work also has been awarded at the Addys, Effies, and One Show. He is especially proud of his key role overseeing the growth of Grey’s in-house production capabilities, which drove bottom-line growth and was described by Fast Company as one of the “most effective moves” to “explain how Grey won a startling 17 out of 19 new business pitches" in a single year and led to the agency being honored as one of the World’s 50 Most Innovative Companies. Beyond the branded world, Nick wrote, directed and produced "The Shovel", starring Academy Award-nominee David Strathairn, which won Best Narrative Short at the Tribeca Film Festival and 15 other top awards worldwide. It aired globally, hit #1 for downloaded films on iTunes, and was selected to launch “The Screening Room”, YouTube's presentation of the world’s best independent films. He also executive-produced the award-winning feature documentary,"High Score". You can watch it, in full, here.