Thanks for finding me here.

In a sentence, I discover powerful stories and shape the best ways they can connect with people to impact their lives.

My relentless pursuit of how to do that extends across any compelling touchpoint: writing, film, design, digital platforms and apps, social media, real-world experiences, gaming, partnerships, new platforms, and whatever comes next (and, yeah, that even means crypto, NFTs, Clubhouse and Dispo).

I love working with interesting, unique people to see what great things can happen. Recently, that’s led to co-founding DIRT, a consumer insights research platform that uses neuroscientific principles to measure human emotion and revolutionize the bond between creators and audiences. Driven by a culture of innovation and excitement, we’re making the most amazing work of our lives. It’s going to be a hell of a ride, so please drop a line if you want to chat.

Before that, I held top creative leadership positions within WPP, Omnicom and IPG, where my enthusiastic, diverse vision dynamically changed the landscape across all three major marketing silos — Creativity at Grey, Communications at FleishmanHillard, and Media for Mediabrands.

Most importantly, I push for deep, strategically-driven ideas and I do the work, building everything from tentpole campaigns for billion-dollar brands to award-winning social media projects, category-leading Snapchat engagements, and a Sundance-wide experiential event that began as a short film connected to a bespoke mobile app and ended with a surprise concert DJ’ed by Kid Koala. 

I helped create the E*Trade "Baby" campaign, and our concept to market the novel "Thirteen Reasons Why" through social media unexpectedly drove a YA book to #1 on the NY Times Bestseller list. The team received Cannes Lions for our work with the NFL and P&G, as well as Gold in Branded Content for a groundbreaking, community-generated narrative film for Canon, "Beyond the Still." The project premiered at Sundance, where I conceived a multi-channel, experiential presence for the brand exploring “The Future of Digital Film.”

Beyond the world of advertising, I wrote, directed and produced "The Shovel," starring David Strathairn, which won Best Narrative Short at Tribeca and awards at more than 15 other festivals, and executive-produced the SXSW-winning feature documentary, "High Score." I also helped lead the transmedia project, Pandemic 1.0, at Sundance and rejoined Lance Weiler at the festival in 2018 for the world premiere of Frankenstein AI, launched on the bicentennial of Shelley’s novel. Our project, Where There’s Smoke was staged at the 2019 Tribeca Film Festival and singled out from more 100 films as “one of the best offerings, [it] lets you walk inside the frame and experience a story from the inside out.” Most recently, our off-Broadway play, The Raven – which incorporated BoseAR frames, individualized narratives, and IoT-connected sound and lighting to reimagine the work of Edgar Allan Poe – opened at the New York Film Festival before continuing a six-week, sold-out run.

Currently, Smoke has been reinvented for a distanced world, using Zoom and Miro to invite a limited audience into a shared, fractured narrative of loss, memory and grief. It runs every Sunday in 2021 at 1:30pm EST; please send me an email if you’d like to see it.