Signing up for E*Trade was so easy a baby could do it. So we helped one tiny hipster tell his story for the Super Bowl — reflux, clowns and all. He got pretty famous. Now he’s a GenZ teenager in LA pitching his reality show to TruTV.

Today, you can get picky with everything from your decaf, mocha-chai latte to your bachelor party pad for a bro weekend. So why not also get picky with a multi-tasking Danny Trejo in a national, cross-platform campaign?

Danny gets half-naked and ready for a little MMA. Because when they tell you to create multiple storylines for a huge campaign, you also have to let The Machete show off his signature growl and his ink. It’s in his rider.

We built a new version of the Phantom camera and shot the league at 1000 fps throughout the entire season to make this epic montage as a tribute to the fans during the Big Game. It was the pinnacle of a massive integrated idea that, for the first time ever, connected every touchpoint of the NFL brand.

To launch the Power Wagon, instead of showing off the 100+ features of a best-in-class truck, we focused on just one: the 12,000-lb winch. And made the greatest product demo in auto history. Or at least the loudest. And threw in an 800-number with the longest phone tree ever made, steering callers directly to dealers and swag.

Some blindfolds, a couch and a spritz of Febreze: the three ingredients to a make-your-own “Night of 50 Shades…” or what it takes to make an award-winning campaign for P&G. I still don’t know why people who had just been hustled off the streets of NYC thought they were in a country meadow five minutes later, but, hey, I guess that’s the power fo smell.

Odorless. Colorless. Tasteless. Lifting a vodka to number one in the category means having a totally new take. So in a perfume-bottled, fruit-flavored world that was being overrun by brown liquor, we made it all about the purity. Ketel One. On the rocks. Gentlemen, this is vodka.

Every year, the CA Lottery gives more than $1 Billion to public schools across the state to support the impact teachers have on their students’s lives. To bring the story home, we created a documentary series to help a few famous graduates return to their alma maters and thank the people who changed their lives.

Fran Fischer believed in him before he believed in himself. One Saturday morning in eighth grade that made all the difference.

The lifesavers from the harbor of Hull, MA rescued people from catastrophe for more than 100 years. Today, the Maritime Apprentice Program continues that tradition by saving the lives of kids from Boston’s toughest neighborhoods.

For the US Open, we wanted to bring the event out of Queens and into the streets of NYC. What better way to do that than unleash the actual ball girls and boys into the urban jungle for a little pre-tournament training? Along with this national campaign, the work across social and digital drove to record ticket sales.

Fiat wanted to launch the new Spider during the Olympics. Typical car porn is boring; inventing the new sport of synchronized drifting is awesome. Look for it in Tokyo in 2020.

Creative Partner, Producer, Writer. An immersive off-Broadway play that unites AR, IoT-enabled tech, and live theater to reimagine the work of Edgar Allan Poe for the modern age. New York Film Festival, 2019

Director, Writer, Producer. A short film starring Oscar-nominee, David Strathairn, and based on a story by NYT bestselling author, Steve Hamilton. Winner at Tribeca and more than 15 other festivals worldwide.

Creative Partner, Producer. An interactive experience that mixes live documentary, immersive theater, an escape room and a gallery exhibit to create a journey exploring memory and loss. Tribeca Film Festival, 2019.

Creative Director, Producer. An interactive, transmedia installation that recasts Shelley's monster as an emotionally aware and highly intelligent life form – an artificial intelligence. Sundance premiere with global extension.

Creative Director, Executive Producer. No sleep. No pause button. One winner. A classic story of man-versus-Missile Command, our feature doc won the Audience Award at SXSW.

Creative Director, Director, Producer. Instead of using a commercial to sell a book, we brought the book to life by creating Hannah’s taped story and igniting social media to inspire readers around the world.

Creative Director, Producer. A mysterious virus begins to affect the adults in a small rural town. The youth soon find themselves cut off from civilization, fighting for their lives. A global, interactive project launched at the Sundance Film Festival.