I am passionate about one thing: discovering powerful stories and creating the best ways to make them connect with real people and impact their lives. My relentless pursuit of how we can do better and be more interesting extends itself across all touchpoints, whether that’s through writing, film, digital platforms and apps, social media, real world experiences, partnerships, innovation (AI, AR, VR), gaming, or whatever comes next.
In the ad world, I have held top creative leadership positions within WPP, Omnicom and IPG. For each holding company, I crafted a senior, innovative role to allow my diverse talent and unique vision to powerfully change the landscape for big ideas across all three major marketing silos — Creativity at Grey, Communications at FleshmanHillard, and Media for Mediabrands.
Most importantly, I do the work. I’ve built everything from tentpole campaigns for billion-dollar brands to award-winning social media projects, category-leading Snapchat engagements, and a Sundance-wide experiential event that began as a bespoke mobile app and ended with a surprise, pop-up pillowfight DJ’ed by Kid Koala.
I helped create the E*Trade "Baby" campaign, and my concept to market the novel "Thirteen Reasons Why" through social media unexpectedly drove a YA book to #1 on the NY Times Bestseller list. We received Cannes Lions for our work with the NFL and P&G, as well as Gold in Branded Content for a groundbreaking, community-generated narrative film for Canon, "Beyond the Still". The project premiered at the Sundance Film Festival, where I conceived a multi-channel, experiential presence for the brand exploring “The Future of Digital Film”.
Beyond the world of advertising, I wrote, directed and produced "The Shovel", starring Academy Award-nominee David Strathairn, which won Best Narrative Short at Tribeca and awards at more than 15 other festivals, and executive-produced the SXSW-winning feature documentary, "High Score", currently in development as a narrative film. I also helped lead the transmedia project, "Pandemic 1.0", at Sundance, and rejoined Lance Weiler in Park City in 2018 to premiere a year-long, immersive A.I.-driven experience, Frankenstein AI, for the bicentennial of Shelley’s novel.