In the ad world, Nick has held top creative leadership positions within WPP, Omnicom and IPG. For each holding company, he crafted a senior, innovative role to allow his diverse talent and unique vision to powerfully change the landscape for big ideas across all three major marketing silos — Creativity at Grey, PR at FleshmanHillard, and Media for Mediabrands.
Most importantly, he does the work. Nick has built everything from tentpole campaigns for billion-dollar brands, to award-winning social media projects, to category-leading Snapchat engagements, to a Sundance-wide experiential event that began as a bespoke mobile app and ended with a surprise, pop-up pillowfight concert featuring Kid Koala.
Nick helped create the E*Trade "Baby" campaign, and his concept to market the novel "Thirteen Reasons Why" through social media unexpectedly drove a YA book to #1 on the NY Times Bestseller list. He received Cannes Lions for his work with the NFL and P&G, including Gold in Branded Content for a groundbreaking, community-generated narrative film for Canon, "Beyond the Still". The project premiered at the Sundance Film Festival, where Nick conceived a multi-channel, experiential presence for the brand exploring “The Future of Digital Film”.
Beyond the world of advertising, Nick wrote, directed and produced "The Shovel", starring Academy Award-nominee David Strathairn, which won Best Narrative Short at Tribeca and awards at more than 15 other festivals. He executive-produced the SXSW-winning feature documentary, "High Score", which is currently in development as a narrative film. Nick also helped lead the transmedia project, "Pandemic 1.0", at Sundance, and rejoined Lance Weiler and the Columbia DSL team this past winter in Park City to launch the year-long, deeply immersive experience, Frankenstein AI.