We made a new version of the Phantom camera and shot the league at 1000 fps throughout the season to make this epic montage as a tribute to the fans during the Big Game. It was the culmination of a massive integrated idea that, for the first time ever, connected every touchpoint of the NFL brand.
"Winch It!" Ram
To launch the Power Wagon, instead of showing off the 100+ features of a best-in-class truck, we focused on just one: the 12,000-lb winch. And make the greatest product demo in auto history. Or at least the loudest. Is that it? Nah, we also threw in an 800-number with the longest phone tree ever made, steering callers directly to dealers and swag.
Some blindfolds, a couch and a little Febreze. The three ingredients to a make-your-own night of 50 Shades, or what it takes to make an award-winning campaign for P&G. To this day, I’m not sure how people hustled off the streets of NYC thought they could be in a meadow five minutes later.
"Venus" CA Lottery
Every year, the CA Lottery gives more than $1 Billion to public schools across the state to support the tremendous impact teachers have on their students’s lives. To bring that story home, we created a docu-series featuring a few graduates who returned to their alma maters to thank the people who changed their lives.
"In Training" US Open
For the US Open, we wanted to bring the event out of Queens and into the streets of NYC. What better way to do that than unleash the actual ball girls and boys into the urban jungle for a little pre-tournament training? Along with this national campaign, the work across social and digital drove to record ticket sales.